Meet the Women Behind Dazzle Hearts
Dazzle Hearts is a collaboration between sisters-in-law Tia Sterling and Stacey Newton, brought together by family, creativity, and a shared love for making people feel special.
What began with a common vision has grown into two distinct businesses under the Dazzle Hearts name—each reflecting a different side of what we love.
Dazzle Hearts Bakery creates made-to-order cookies, custom cakes, cookie cakes, and sweet treats for life's celebrations, big and small.
Dazzle Hearts Boutique is all about discovering something special—from beauty, skincare and hair care to fragrances, jewelry, gifts, and unexpected finds, with a mix of affordable favorites and little luxuries.
While the Bakery and Boutique operate as separate businesses, they're connected by the same family, the same inspiration, and the same heart behind Dazzle Hearts.
Two women. Two businesses. One Dazzle. ✨
Why Dazzle?
Our Muse: Miss Allison
Did you know a group of zebras is called a dazzle?
No two zebras have exactly the same stripes. Each is beautifully unique, but together they create something even more remarkable—a Dazzle. To us, that represents individuality, inclusion, strength, and the beauty of belonging.
That meaning couldn't be more fitting for the heart behind our business.
Dazzle Hearts is a unique collaboration between sisters-in-law Tia and Stacey, inspired by our love for a very special daughter and niece—Miss Allison, our muse.
Allison is ultra-rare and beautiful. Her journey with an extraordinarily rare neurodegenerative genetic disorder has shown us a kind of strength that is difficult to put into words, while her silly, loving and wonderfully romantic spirit continually reminds us to find joy and beauty in life's sweetest moments.
She inspired something bigger than a business.
From the treasures we discover for Dazzle Hearts Boutique to the cookies and special treats created in our Texas home bakery, Dazzle Hearts celebrates individuality, joy, family and the belief that everyone belongs at the table.
As Dazzle Hearts grows, we hope to use our platform for something even more meaningful: increasing awareness and building relationships with organizations that can help support Allison and others affected by ultra-rare conditions.
Allison is our muse.
She is our reason.
And she will always be the heart behind our Dazzle. ❤️
